Regional search marketing focuses on elevating the actual visibility of a local company presence in the search engines so that are available earlier and more often within the search results – and clicked on more frequently – by individuals who search online for local companies to buy from.
And based on a study by the Kelsey Team, the local search marketing field features a growing demand to meet. The research found that 97% of yankee consumers use the Internet to find nearby business information – associated with whom:
90% use search engines like google
48% use the Internet Yellow Pages
42% use comparison shopping sites
24% use vertical sites
9 out of ten American customers who use the Internet to find regional business information use engines like google to do so. Clearly the importance of community search marketing to the success of the business-to-consumer (B2C) sales product cannot be underestimated.
Local Search engine marketing in the Business-to-Business Space
It can worth noting that the need for local search marketing doesn’t finish with B2C sales. B2b (B2B) sales are also getting increasingly dependent upon search engine usage, like a study by Nielsen/Webvisible discovered that 41% of BUSINESS-ON-BUSINESS decision-makers use search engines to discover local businesses from which to purchase the products and services they have to keep their businesses operating. Learn more http://pointlocal.com/
Big Numbers Back up the need for Local Search Marketing
The people driving the search engines are also no other people to the numbers or to the value of search marketing at the local company level. Google recently introduced that 20% of all Search engines searches have a local intention behind them (that number climbs to about 33% with regard to Google searches via the particular mobile Web). And while that will not necessarily mean that two of all the ten Google searches are created by people looking for localbusiness information, it does mean that significance of local search marketing cannot be rejected.
Buzz about Local Search engine marketing Isn’t Just Talk
If all of the talk about the importance of local search engine marketing seems to you to be exactly that – talk – after that take a look at the numbers beneath. They are taken straight through Google’s Keyword Selection Device, which, among other things, reports upon local (and global) month-to-month search volumes:
6, six hundred local monthly searches for “lawyer Vancouver”
6, 600 neighborhood monthly searches for “spa Vancouver
4, 400 local month to month searches for “dentist Vancouver”
four, 400 local monthly looks for “insurance Vancouver”
1, six-hundred local monthly searches for “gym Vancouver”
Although the example features just five different search engine terms people use every month to locate local businesses in just 1 city, it’s important to understand that you will find hundreds or thousands of additional key phrases that people search for every month — many with similar or more search volumes. And that’s correct of hundreds or thousands of towns around the world.
Local Search Marketing Places Your Business in Front of People Who Do something
People who use search engines to get local businesses and local enterprise information do not search only for the sake of looking. They search for the benefit of finding. And when they discover, they take action, as the Nielsen/WebVisible study cited earlier located:
70% will call the telephone number on a website
60% possess referred a business they located on the Internet to a friend
52% always or often investigation online first, then phone an offline purchase from an area business
14% will send a company they found online an email
11% will fill out an online contact form
Obviously the rate of transformation of people searching for local organization information means that local search engine marketing doesn’t just expose a small business to a big crowd, this exposes a business to a large crowd with a big hunger that it wants or needs to satisfy which appetite quickly.
Whether your company is a major corporation along with locations in cities all over the country or all over the world or even it’s a small business with a solitary location, local search marketing is totally essential to its success if this depends at all on nearby leads and customers.